

I don’t think it’d be that simple.
Any given website URL could go viral at any moment. In the old days, that might look like a DDoS that brings down the site (aka the slashdot effect or hug of death), but these days many small sites are hosted on infrastructure that is protected against unexpectedly high traffic.
So if someone hosts deceptive content on their server and it can be viewed by billions, there would be a disconnect between a website’s reach and its accountability (to paraphrase Spider-Man’s Uncle Ben).

That’s why Research in Motion (the developer of the Blackberry) had to buy the domain “rim.jobs” when the .jobs tld was launched.