

This is the way all corporations work.
- Gain market dominance.
- Cut costs.
- Use lawyers to stifle competition.
Step 1 requires creating a product or service that is better than other options. Step 2 Enshittify the product or service. Bonus points for increasing the price at the same time. Step 3 Either sue or aquire competition to maintain market dominance.
Repeat steps 2 and 3 until the wheels fall off.
Intel did this until the wheels fell off. Then AMD took the top spot. Now AMD will do it until it all falls apart. Then Intel or perhaps a newcomer will regain top spot.

Just because you pay a subscription to avoid ads does not mean your data is not still being harvested and sold. The big exception is now they have a payment method tied to a specific person not just an ad profile.