I use both. For most services I use the service name in the email address. It’s for me, not them. I get to see who its from, who sold my data or got breached, or who got bought and changed their name. If I ever need to tell it to a real human they always think its odd and I simply say, that’s how I prevent spam and they light up because they are jealous I have zero spam (maybe 4 or 5 in the past 7 years and most went to my catch all)
For smaller services like my local pizza place, I use a randomized alias (I still put their initials in it to help identify it). The reasoning is that I have absolutely no trust that they have any kind of security on their website or janky payment platform, and I highly expect massive ad tracking from that platform. Side benefit is using burner email and phone number let’s me reuse one time coupons.
Google is an ad company.
They have found a new feature to offer to make people accept sharing more data.
This is exactly what they have done from the beginning. Same song, different verse.