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On Instagram, dozens of commenters identifying themselves as current or former Sprinkles employees reacted to the news, describing what they say was a sudden, company-wide closure.

“One day notice of losing my job — how will I take care of my 5 kids now,” one commenter wrote.

  • ObscureOtter@piefed.caEnglish
    2·
    13 days ago

    Sprinkles was founded in 2005 by Candace Nelson, opening its first location in Beverly Hills. The brand later made headlines in 2012 when it launched what it billed as the world’s first cupcake ATM — a novelty that helped fuel the cupcake craze nationwide. That same year, the company was sold to a private equity firm.

    Fucking private equity…