It’s amazing how well the marketing worked to sell an inferior product for more money.
Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. “Not from concentrate” arguably, but very highly processed.
Juice from frozen concentrate is still far from as good as fresh-squeezed, but it’s a whole lot closer than the “not from concentrate” sludge. And ironically cheaper. It’s particularly good slightly under-diluted.
It’s amazing how well the marketing worked to sell an inferior product for more money.
Turns out when they pasteurize it it destroys most of the flavor, so then they re-add flavor artificially extracted from other juice. “Not from concentrate” arguably, but very highly processed.
Juice from frozen concentrate is still far from as good as fresh-squeezed, but it’s a whole lot closer than the “not from concentrate” sludge. And ironically cheaper. It’s particularly good slightly under-diluted.
It always tastes better with half a can less of water than it recommends doing.