The total allegedly includes subscriptions to Disney+, Hulu and ESPN. That falloff reportedly marked a 436 percent increase over the usual churn rate for the service.
So 317.000 users would have cancelled anyway and the actual protest was 1.3 million. If my googling is right, in total there are ~207 million subscribers.
Summarizing, they lost the 0,6%. Much more that what I expected, but hardly noticeable. I’d love to know how many already subscribed back.
That loss affects their stock price, their future outlook, what things they choose to fund, and how much they spend on advertising and trying to recover from this PR disaster.
So 317.000 users would have cancelled anyway and the actual protest was 1.3 million. If my googling is right, in total there are ~207 million subscribers.
Summarizing, they lost the 0,6%. Much more that what I expected, but hardly noticeable. I’d love to know how many already subscribed back.
It’s noticeable when you look at the price of the subscription. That’s almost $300 million.
Calculate the 0.6% of your wage: that’s what $300M is for them.
That loss affects their stock price, their future outlook, what things they choose to fund, and how much they spend on advertising and trying to recover from this PR disaster.
I’m sure that lots of managers are having lots of meetings to discuss what happened, and that’s probably the hardest hit they had: noise.
The revenues will be slightly impacted but they will hardly notice it on quarterly reports.
Does that impact the company value? I don’t think so.
I suspect they’d have lost a lot more if this dragged on longer, he was back in a few days.