To elaborate on the “go for the fit, not the name”, there’s a common belief that shoes need some time to break in before they feel comfortable. This is only true if you get shoes that don’t really fit your foot. There’s more to feet variations than just the length. I learned that the first time I got lucky and one of the few shoes I was trying on in my mad dash to get shoes and go do something else asap fit my foot properly. It immediately made me realize that I need patience when getting shoes and to never buy a shoe that doesn’t feel great right away.

If you’re going for a designer shoe, I bet the odds of it perfectly fitting your foot are low, unless maybe you have the same foot type as Michael Jordan or whichever athlete’s name they are putting on the shoe, assuming that athlete’s foot was even part of the design at all. For all we know, they rip those shoes off as soon as the cameras aren’t watching because it was purely a marketing thing.